TMB Product Marketing Consultancy
Supercharge your growth by outsourcing your product marketing needs. Unlock sustainable growth by hiring an expert who specialises in product marketing.
Why Fractional Product Marketing?
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Without your first product marketer, you're missing out on reaching your target audience, generating product awareness, and effectively managing product releases
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The inability to rapidly expand your product marketing team hinders your ability to scale marketing efforts and execute impactful enablement programs
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Lacking a central owner for product releases results in a lack of coordination and missed opportunities to maximise their impact
You need a versatile product marketer who excels beyond traditional marketing roles​
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They must possess comprehensive expertise in all facets of product marketing, seamlessly navigating from strategy to flawless execution.
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They must be technically proficient, exhibiting a deep understanding of your product from the core
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They must be a strategic thinker, generating innovative customer marketing campaigns and impactful enablement programs
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They must be adept at facilitating seamless technology partnerships, enabling partners to leverage and market your products to their customer base
Source of statistics: Product Marketing Alliance
Thuan Bui: A Dynamic Force in the World of Product Marketing and Release Management
I am Thuan Bui, a seasoned product marketing and release management expert specialising in driving sustainable growth for businesses. With over 12 years of experience, I have successfully worked for SaaS start-ups, scale-ups, and established brands.
My expertise spans the entire product marketing process, from strategy development to flawless execution. I am known for my strategic thinking and ability to deliver tangible results.
As a technical expert, I possess in-depth knowledge of the products I market. My background in Product Management and Data Analytics equips me with a unique understanding of both the technical aspects of products and the needs of customers.
If you are seeking a product marketing and release management expert to propel your business forward, I am the person you need. Let's connect to discuss your specific requirements and how I can help you achieve your goals
Outsource Your Product Marketing
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Successfully implemented a new release management process within the initial three months
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Achieved a significant improvement in CSAT/NPS score, increasing it from 56 to 72 within just six months
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Designed and delivered a specialised technology partnership training course for GTM teams and functions
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Enhanced user engagement and adoption by implementing detailed in-platform user education, resulting in a 3% increase in usage of key features
Product: Maritime communication and data platform
Company size: Series B funded London-based Start Up with Global Customers
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Accelerated delivery of the company’s first external roadmap within two weeks and established an effective roadmap communication process
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Implemented an optimised Release Management process within one month, driving a significant 20% increase in customer retention
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Developed and delivered three comprehensive sets of personas within three months, enabling a profound understanding of target customers
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Provided sales and customer success teams with competitor battle cards within three months, resulting in improved conversion rates
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Successfully launched two major technology integrations within six months, enhancing efficiency and productivity
Product: Ecommerce Loyalty platform
Company size: Series A funded UK Start Up with Global Customers
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Revolutionised release management for Events and SaaS products, streamlining efficiency and elevating effectiveness
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Pioneered a highly successful product-led demand generation strategy, surpassing monthly lead targets of 200 and catapulting conversion rates from 3% to an impressive 16%
Product: Commercial Real Estate Data Analytics platform
Company size: UK Enterprise
Proven Success
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Achieved a remarkable increase in marketing revenue contribution from 0% to 30% in just 6 months, utilising a product-led demand generation strategy while optimising marketing spend
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Successfully onboarded the company's inaugural PR agency, securing coverage in renowned industry publications
Product: AI Automation platform for Google Shopping
Company size: Pre-seed Start Up with Global Customers
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Successfully executed a Go-to-Market Strategy, driving regional revenues of and delivering consistent 10% year-on-year growth from FY16 to FY18
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Implemented a robust channel partner program, effectively managing a network of 1000+ partners. Introduced sales enablement assets and streamlined processes to support scalable growth, resulting in a sustained 10% year-on-year expansion
Product: B2B Office Automation Hardware, Software and Services
Company size: Global Japanese Enterprise
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Established and executed a streamlined Release Management Process for smooth product launches
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Developed and implemented a robust Commercial and Marketing Framework for Independent Software Vendors
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Designed and implemented a Demand Management Process and Governance framework for streamlined roadmap requests